Paracho

Date of appointment as Pueblo Mágico: December 1, 2020.

Discover

Internationally known for its handcrafted production of acoustic guitars and stringed instruments, Paracho de Verduzco is a Magical Town nestled in the heart of the Purepecha Plateau, in region VI of the state of Michoacán. This place not only stands out for its privileged location, surrounded by forests, mountains and key trade routes, but also for its deep cultural roots and the preservation of centuries-old traditions. Here, music, gastronomy, handicrafts and respect for nature combine to shape a unique identity that proudly celebrates its Purepecha roots.

Paracho is, without a doubt, the guitar capital of Mexico. For generations, local artisans have perfected the art of luthiery, making guitars that are recognized for their quality worldwide. But Paracho is not just about guitars. Each community in the municipality contributes its own legacy of craftsmanship: Ahuirán specializes in violins, shawls and wood carvings; Aranza is famous for its yucca and textiles; Cheranástico stands out for its cross-stitch embroidery; and Pomacuarán is renowned for its fine weaving. These handicrafts, created with ancestral techniques, reflect the cultural richness of the region and are sought after by collectors and handicraft lovers.

Paracho’s culture and traditions are experienced at their best during the many fairs and festivals dedicated to music and craftsmanship. The Guitar Fair and the International Guitar Festival are emblematic events that attract visitors from all over the world, not only to enjoy high-level concerts, but also to learn from the master luthiers themselves. In addition, the vernacular architecture of the 16th century communal chapels and historic buildings in downtown Paracho complement the experience of exploring this vibrant town.

We recommend you to visit

Casa de la Cultura: Inaugurated in 1929 by decree of President Lázaro Cárdenas, this space served as an indigenous boarding school for boys and girls, where they were taught arts, crafts and sports. Today, it continues to be a cultural reference in the region.
Cerrito Pelón: A protected natural area in the Purépecha Plateau, crowned by a chapel dedicated to the Virgin of Guadalupe. This place offers spectacular views of Paracho, as well as sports facilities and recreational areas.
Guitar Research and Development Center: Since 1994, this center has been the epicenter for the training of local guitarists. It also hosts the prestigious International Guitar Festival, with an exhibition hall and an auditorium designed for concerts.
Tata Vasco Communal Park: This natural park, with 17 hectares of reserve, is ideal for hiking, camping and walks in an environment full of biodiversity. It has sports fields, gazebos and cabins to enjoy nature.
Guitar Monument: Located at the southern entrance to the municipality, this 10 meter high copper monument was made by artisans from Santa Clara del Cobre in 2006 as a tribute to Paracho’s guitar-making tradition.
Artisan’s House: Located next to the Casa de la Cultura, this space houses 45 stalls where handicrafts and guitars made by talented local artisans are sold.

What you have to live

Guitar Fair ( August 6-14): Paracho’s biggest celebration, where music, gastronomy, handicrafts and traditions such as Corpus Christi are combined. It is an event full of color and culture that attracts thousands of visitors every year.
Cantoya Balloon Festival: Held the third weekend of July, this festival is a visual spectacle in which colorful paper balloons illuminate the night sky of Paracho. It is one of the most anticipated events by locals and tourists.
International Guitar Festival: Founded in 1974, it is one of the oldest guitar festivals in Mexico. This event is not only a showcase for guitarists from all over the world, but also a meeting point for luthiers and music lovers.

What you have to try

The gastronomy in Paracho is a reflection of its Purepecha heritage and its natural environment. Some of the dishes you should try are:

Atápakua: A traditional stew of the region, prepared with chili, corn dough and vegetables, accompanied by meat.
Corundas: Triangular tamales wrapped in corn husks, typical of Michoacan cuisine, served with cream and fresh cheese.
Uchepos: Tender corn tamales that are a sweet and soft delight, ideal to be served with salsa or cream.
Carnitas: A Michoacan specialty that in Paracho is enjoyed with freshly made tortillas, onion, cilantro and salsa.
Enchiladas Morelianas: Tortillas filled with potatoes and carrots, bathed in red chile sauce, accompanied by chicken and served with cream and cheese.

Handicrafts

Paracho is a paradise for handicraft lovers, with unique and high quality products:

Guitars and stringed instruments: Famous throughout the world for their sound and quality craftsmanship, made by master luthiers who have perfected their craft over generations.
Wood carvings: From decorative figures to furniture, Paracho’s wood carvings reflect the skill and creativity of its artisans.
Textiles and shawls: Made on looms, these products are colorful and show the textile tradition of the region.
Wooden toys: Traditional figures and games that remind us of childhood and that are elaborated with artisan techniques.

Paracho is a destination where music and handicrafts are experienced daily. From the unmistakable sound of a guitar to the warmth of its people, this Magical Town is a place that proudly celebrates its Purepecha identity.